Tony Ray Baker:
This is working super well for us. Now’s the time to buy them. You want to get on to your client’s refrigerators. How long is football season? You pass those around. How long is football season? …
Who’s a football fan? Five months. Joey, look at that. Okay, pass these around for me. Five months is football season, right? That’s what I’m being told. Pass that around. Who doesn’t get … who didn’t get to see one of these? This table? Okay. That table?
So check that out. So these come from Magnets USA. They take one stamp. So if you were to mail them to your top 100, how much would that cost for the postage? Somebody who is really good at math. 50 bucks. They cost less than 50 cents a piece.
I think they’re 30 cents a piece, so $80 and you can have your face on your client’s refrigerators for the next five months. That’s marketing on a dime. That’s very cost effective. You’re in front of them for a while.
Tony Ray Baker:
I mail out the little, tiny calendar from Magnets USA. It cost the same exact, it’s first class postage. We mail those out in November. They put them on their fridge. They’re there the whole year. One year I saw these things come out.
My assistant is a football fanatic, so Beth, who’s awesome, says to me, I said her to her, “You pick the teams,” because I don’t know what to do. There’s birds and animals and all kinds of fun teams. I don’t know. So she picks the teams, we mail them out.
I had 32 calls, people like, oh my God dude, this is awesome. Click. And so I said to my assistant, “Why am I getting these weird calls. They’re not even talking to me.” And she goes, “The mail … the football schedules went out.” It was all guys. They were so excited. Yeah, dude, love it. Click.
Tony Ray Baker:
And so it’s neat because it’s something that brings people together is football, but the other cool thing is again, you’re on the fridge or their filing cabinet for five months. So it’s very cost effective.
You can mail it out to your top 100 or your top 200, however you have your CRM set up, the people you want to go. We send to our top 400 now. So we make sure everybody gets one on their fridge. Pretty cool? Yes.
Speaker 2:
And what time you said if they didn’t get it, they got upset.
Tony Ray Baker:
Oh. Calendars, yeah. If they don’t get my calendar, I get actual little scared notes. It’s very interesting. Did we get off the list? Why didn’t we get a calendar. Sometimes the mail doesn’t deliver, so I make sure we order a few extras, so I always can get them to them.
But yeah, people actually call me. We’ve been doing those little calendars. By the way, I was … if you read through top producers around the United States, it’s one of the one things that most all top producers are talking about is they do the little calendar and they do a newsletter.
Who took my newsletter class? Nice. Who’s doing a newsletter? Nice. Who knows how to go find the newsletter class again? Everybody in this room better raise your hand. Because I put it … is that the first one, Gonzo, that’s up, is newsletters? No. It’ll be the third or fourth one we post will bet he newsletter class so you can learn to do newsletters.
Tony Ray Baker:
Okay.
Speaker 3:
[crosstalk 00:03:39] again. I tried to find it and couldn’t.
Tony Ray Baker:
Tony Ray’s Marketing on a Dime dot com.
Speaker 3:
Dot com?
Tony Ray Baker:
Yep. The … let’s see. There you go. So, sorry my ear’s popped. I jumped off the stage and my ears pop, so I feel like I’m in a fish tank, so it’s very interesting. You all sound funny. No, I’m kidding. I sound funny. Tony Rays with an S. Does that help?
Okay. I think I also bought the URL without the S just to be safe, so I think we’re going to put that up there as well, so if they don’t know that it’s Tony Rays.
Tony Ray Baker:
Okay. So how fun was that to do Animoto? Is there anybody that feels they can’t do Animoto?
Speaker 4:
On Animoto, do you use the same pictures that you put on an OS, right? You just pick them.
Tony Ray Baker:
Totally up to you. Yeah, you can … you want to do something really sweet for somebody, take photos of a client, take a client’s photos, somebody that you’re close to, a friend, take some of their photos that they love off of Facebook, snag six or 10, throw them on to Animoto, then send them a birthday greeting video.
It’s so fun. You can do it … think about Father’s Day, Mother’s Day. You could do 10 family pictures and send it to mom or dad in a video. Right? So it’s really fun stuff you can do with Animoto.
Tony Ray Baker:
So who likes funny things? Anybody like comedy? Woohoo. So Tom Heath does amazing comedy videos. Have you seen Tom Heath, the I’m Not So Much videos? Anybody seen those? Oh yeah.
Has anybody … so if you haven’t, my favorite is him dressed up as Fabio … What is it? Fabio? The blonde dude that used to … Fabio? Fabio. His name’s Fabio, is the guy, that big muscle dude on a romance novel, is that where he’s from?
But he couldn’t believe there’s no butter or something later? Anyways, Tom does an amazing impression of him. You must watch those videos. But we discovered that the comedy stuff … so there’s good things that go together; animals do really well and comedy does really well.
So I found this site called Promo dot com. P-R-O-M-O. If you want to make some cool videos, one video will cost you $50. If you buy ten videos, I think it’s 200 bucks, so they’re down to 20 bucks a piece. It depends on how fast you’re going to make videos.
The cool thing about these is that people absolutely love these videos and when we post these, they do really, really well.
Tony Ray Baker:
So I’m posting … So I have an LGBT website called [Gay Tucson 00:06:28] dot com. That’s a niche. We do about $5 million in sales, real estate sales from Gay Tucson dot com every year. Why?
In that community, it’s authentic, I’m serving that community, the website is all information on what’s happening in Tucson for the LGBTQ community. That’s all I post. James and Gonzo actually do an amazing job at keeping up with current issues and things and they post on that site.
Would you guys say you do about … that site gets about 16 hours a week attention between two of you? So we do about 16 hours a week of attention on it. I built that site originally and it’s all organic.
That’s how I discovered how powerful blogging and WordPress and websites are. So jut one site, five million in sales last year. One site. Okay? The niche there is amazing. These folks call, they feel like they know us, they feel excited that they have an ally when they arrive, it’s an amazing way to do business.
Tony Ray Baker:
We started a second one called See Tucson Lofts and all of a sudden we’re starting to get phone calls about people who like modern and lofts. We have 90 lofts in the whole city, so why would I go to all the extent of building a website about lofts when there’s only 90 available and most of them are all occupied?
Because if I can’t find you a loft, I already know you’re part of my tribe. I will find you something modern. I will find you a house that works. Right? So it’s attracting people to me that are like me, and I like the lofts, so we built the loft site and there you go.
I’m doing another whole couple million dollars of business off of the loft site. Okay. Does that make sense?
Tony Ray Baker:
So when we’re doing these little funny videos, we’re actually on Promo dot com and I’m going to show you one that did really, really well, I think. Oh. I need to go to publish, right? Gonzo, I probably need your help once again. See. Let’s see.
This is … oh, you have to find this one funny. Maybe not going to be able to do these. So I found this iguana sitting out on a … so they give you the videos. So it said I know just the right guys, right? Because they want a pool, and it’s an iguana talking.
I wrote the text. The video is already done. They give you … how many videos, Gonzo, are in there? It’s like a million. It’s like a million videos you get, right? And they’re 15 or 30 second videos, and you get a million to choose from, so it’s overwhelming.
I’m making the number up, but there’s a lot. And so you go in and you type in real estate and tons of real estate videos come up. Okay? What I did was typed in funny because I wanted it a comedy kind of thing on our Facebook feed to our tribe. What am I …
Tony Ray Baker:
So let’s go back to this before … let’s talk about what my goal is with the video. I’m not selling a house. You know you can pick on your Facebook feed or your Instagram, you can pick who’s receiving and how things go out.
So I’m just trying to stay in front of my tribe, right? My 100, my 100 Facebook people because it’s the power of 100. That’s why social media is so powerful. Every 100 knows 100 knows 100 knows 100, right? It keeps going.
If I have 1000, it’s 1000 times 100 times 100. It keeps going, right? So when I do these videos, I’m just trying to be top of mind. I want that my friends and family and clients and the people who are on my page, they’re allowed to be there because we’ve all agreed to like each other.
Doesn’t that sound funny? We’ve agreed to like each other, and then they’re on my page. So I’m going to tell Facebook I want them to see this because they’re going to find it funny because they know I’m the guy with this iguana on my head. They get my humor.
Tony Ray Baker:
So I’m running these kind of videos just for that reason. What happens is … I’m hoping that these will load for you. We can target … So that’s a 15 second interruptive video that it can get on Facebook, but who am I targeting? Down-sizers, right?
So I’m targeting people I want to see that they can have quality life. By the way, the video’s done. All I had to do was drink a glass of wine and put in the headlines. And I say that I’m totally serious.
So if Darren and I drink a glass of wine, we get the giggles, and then if Gonzo’s there or James is there, we’re all screwed because we all can’t stop laughing, but the funny stuff comes out.
So we can take a little video like that and think what are the lines that go with it. Like there’s an iguana selling me, or I’ve got these guys … If you look at these headlines for quality living, I’m talking to folks in a funny way, making puns and stuff, right?
But it’s a relax state for me. So when we got … when we’re doing that. So I got to figure out how this works.
Speaker 5:
Hey Tony-
Tony Ray Baker:
Yes.
Speaker 5:
Do you have an affiliate link for that by any chance?
Tony Ray Baker:
I don’t, but I appreciate you asking. Yeah. House first, then the flamingo. Right? You know you want one. You want the flamingo or do you want the house, right? Own it. So who am I talking to? My LGBT crowd.
That’s perfect for them because there’s this big joke that all gay men have flamingos in their front yard. So I own it. We don’t have one, but that’s the funny … as a matter of fact, Darren and I bought this really cool, retro camper and the first thing I did just because of that was I ran out and bought this little, teeny, tiny flapping flamingo and I put it on the camper. Solar.
Tony Ray Baker:
So a little bit of humor if you’re this type of person, a little bit of humor goes a long ways because there are tons and tons of awesome things you can do with video. Sunny winters. What am I selling? Tucson, Arizona. What’s my favorite location package? It’s on my site.
All they have to do is click the button, I put a $5 boost on it, they click the button, they go straight to a form on our site, relocation package offer. It’s the number one thing that brings us in over five million in sales is a relocation package offer.
Who has a relocation package? Who has a website? Everybody has a website. Everybody then should have a relocation package. Denise, are you in the room? Okay. Do you guys have a relocation package?
Denise:
Online, we have a relocation package.
Tony Ray Baker:
You have an online relocation package. Does it have click links or what?
Denise:
Click links.
Tony Ray Baker:
Click links to stuff about?
Denise:
Anything Tucson.
Tony Ray Baker:
Anything Tucson. Now how many people have a relocation package in this room? Every one of you. All you have to do is call her and she’ll get it for you. All you have to do then is advertise that you have a relocation package.
You could advertise it as a link on every post you ever do on Instagram, LinkedIn, or Facebook. You should be offering a free relocation package. Who calls you on free relocation packages?
Buyers moving to Tucson, right? And then you become the expert because you sell Tucson. It is my number one thing I do to make business happen is a link. Denise King.
Speaker 7:
Denise King, okay.
Tony Ray Baker:
Woohoo, in the beautiful green dress over there. Get the free relocation package, have it on … I have it on my desktop, I have a little thing that says “Web relo requests,” and as soon as we get an email, we get two to three a day, I just pop over and I copy, paste …
I mean, I swing over the PDF, the links are there, I send it out, and I start a note. Here’s a trick. Ready? Don’t give it to them immediately. So what I discovered was from years and years of doing this is on my site, it says, “Would you like a free relocation package?
Put in your name, full name, and email address.”
Tony Ray Baker:
So I get Tom Heath and his email. I do not give him the relocation package. I immediately respond as quickly as I can and it says, “Hey, Tom. Happy Wednesday.” I say the day because I want them to know I’m on the same day that it came in, that it’s not an automated response because how many people are getting auto responders?
So I say, “Happy Wednesday from Tucson,” or I say something happy, Thursday from sunny Tucson, I say something funny. So he knows I’m on the day. Then I say, “Were you trying to find information for buying a house or renting a house?
Is there anything else I can get you that you need specifically to help?” I put those two questions on and they respond. I immediately send them the relocation package, and anything they’ve requested.
Tony Ray Baker:
If they don’t respond, I either have somebody who’s put somebody’s name into the system or I have a person not paying attention. That person goes into a three day counter. On day three, I send them a message. “Hey, did you get my response?
I didn’t want you to think I was ignoring you.” And then I put the same thing, I show them that I sent it to them and 90 percent of the time, I grab those guys back in. I was losing them by the tons.
They were coming in and I would send out and I’d get no response and I couldn’t figure out what was going on, but people get busy and your emails get diluted, so now I go three days later and I resend it out showing them I sent it to them on the day they requested it and say, “Here’s what I asked you before.
I expect that answer basically. If you answer back, I’m going to respond with your free relocation package,” and it starts dialogue.
Tony Ray Baker:
And it’s very interesting because usually if they don’t start talking to me on the first time, they do on the second time. They start asking me questions or they tell their story. Once I get the story, they’re in the red, I know they’re telling me personal stuff, they’re mine. Right?
Because now I’ve started a conversation and they’re divulging information to a stranger on the Internet. Right? But I’m not a stranger because on our websites and on your websites, you should be authentic. So everything I do is written by me or the team.
So how many people, raise your hands again, said you have a website? Who … Okay. That’s good. Are they … Is this your company website? Or a personal websites? Let’s go to personal. Personal? Everybody … You guys, how many have a personal website that’s not the company? Okay.
So everybody should … everybody probably has access to a page on your company’s site. Everybody should be using that immediately. If you haven’t, smack yourself on the hand and then pat yourself on the back because you’re going to go get it done today. All right?
Tony Ray Baker:
You have to go back and get those sites up, those pages, so if you’re with Tierra for example, they give us all a page. I’m going to lead them from the page, I’m going to lead them to my website.
I’m going to have my information on there enough to hook them to get them to come to my website. If you can have a link on your company page, then you have a free relocation offer, that’s a link back to your site that has the form.
Okay? And that would be a blogger website or a regular website. It doesn’t matter. But the goal is always to get them where? Your website. Why? It’s your store. If they come into the [TRNT 00:18:39] office, let’ say everybody here’s with Tierra, they come into this office, there’s a lot of you to see.
I want them in my office. My personal store. I want them to come in to my website and see everything they can about what I do and who I am so they can make a decision whether to bounce out or to stay. Right?
Tony Ray Baker:
So everything you do in your marketing should be leading them back to a place that’s all about you. And so that’s where websites are super powerful and I want to make sure that you understand anybody can build a WordPress website.
They’re super easy. You go to GoDaddy, you buy a domain name, they put it up for you, and they give you a template. If you just went to one of my sites and copied the first 10 pages and wrote your own words, you could do it.
Because you’re going to write a page about you, you’re going to write a page to sellers, a page to buyers. It’s not that hard. It’s just a matter of you doing it, and websites are your brick and mortar on the Internet.
They are your business. They represent you. They are your brochure, they are your everything.
Tony Ray Baker:
And you all should have one. And if you do the writing on the 10 pages for the website, when I arrive, I know exactly who you are and when I call you, it’s because I’ve connected. And I’m going to be respectful to you and I’m going to ask you if you’ll take me on as a client, and I’m going to ask you what time you have available.
That is totally true. That’s exactly the phone calls Darren and I get everyday. They are very respectful, ask us to help them, and ask us how because they’ve already created a bond of trust with us and it’s really nice real estate.
Tony Ray Baker:
So I can’t say enough about building websites. You really should be putting one up online. Let’s get company pages first, and then figure out how to do a WordPress site. Somebody in here’s a blogger. You have a WordPress blog site, right? How hard was it to put up? Little bit?
Speaker 8:
A little bit.
Tony Ray Baker:
You have to learn.
Speaker 8:
Yeah, I had to learn [inaudible 00:20:42].
Tony Ray Baker:
Yep.
Speaker 8:
Because I’m just now figuring out which of the [inaudible 00:20:47] challenge of converging it to an email so I can start sending [inaudible 00:20:52].
Tony Ray Baker:
Nice. Anybody using an email system? To put a … What are you using?
Speaker 9:
We use Kartra.
Tony Ray Baker:
Okay. Kartra? And then you can blast out a whole bunch of people and not get linked as spam? Nice. Nice. So there’s Monkey Butt and there’s … I’m kidding. I call it … It’s not Monkey Butt. No one even caught it. What is it? MailChimp?
Speaker 9:
MailChimp. You got AWeber, you got-
Tony Ray Baker:
AWeber? Constant Contact. I always call it Monkey Butt.
Speaker 10:
YAM.
Tony Ray Baker:
YAM?
Speaker 10:
Yet Another Mail Merge.
Tony Ray Baker:
Yet Another Mail Merge. YAM. Right. So on my websites, if you sign up for anything on my sites, it immediately goes to Constant Contact because the form we built in Constant Contact, they have forms for you, we just put the code on the site, they fill it out and Constant Contact does what?
It actually takes their name and their email address and puts it in a system for me. So anytime I want to go back and re-email … so if you’re signing up for my newsletter, as you sign up, Constant Contact is putting it in a CRM and when Gonzo creates the newsletter to go out next week, it goes to everybody that signed up in the CRM.
I never deal with it. Right? Because the system is filing the names in for us so no one gets missed and everybody’s on the list. So when you get that sophisticated and you’re playing with that, that’s the best way to do things like … so relocation forms and all that stuff, you have to make an offer to get people to talk to you.
Tony Ray Baker:
So how scary is it to think about building a website? Come on. It’s scary. How many people have a college student like Colin? I’m telling you right now, these guys grew up with this, right? For you, WordPress doesn’t seem scary at all, right? Yeah.
So if you don’t have a teenager or a college student personally in your home, I’m sure you have a friend or neighbor that does, and I’m telling you that they can help you. So don’t let anything stop you from going forward.
Anybody think they can’t do that? Is anybody here think they can’t make one of those?
Speaker 11:
Did you say what the cost was for the-
Tony Ray Baker:
Yep. If you buy one, it’s $50. When you buy packages, it gets cheaper and cheaper. I bought … For 200 bucks, I bought 10, which cost me 20 bucks per video.
Speaker 11:
Okay.
Tony Ray Baker:
So I have 35 at all times, and then Gonzo can pop in and make whatever he wants. If we have an idea, we can pop in and make them.
Speaker 11:
One other question because we’ve been talking about Facebook, when you hear now all the time that Facebook is really geared more toward well …
Tony Ray Baker:
You can say it in this room.
Speaker 11:
[crosstalk 00:23:45] seniors necessarily. Not the younger millennial demographic.
Tony Ray Baker:
Right.
Speaker 11:
They’re more into-
Tony Ray Baker:
Instagram.
Speaker 11:
Can you just do the same stuff on Instagram and then also-
Tony Ray Baker:
Pretty much the same thing. So we check a box on our Facebook page that says go to Instagram. When we are boosting something, we boost to Facebook and Instagram because we have an Instagram account.
Speaker 11:
Okay, so you can boost on Facebook to Instagram?
Tony Ray Baker:
Yeah, you have in your business page, you have a setting if you want to pay that five bucks. What’s the minimum boost? $2? Two bucks? So even for two bucks, you get what you want.
The reason you’re going to boost something is to get a link back so you can link them to your site. If you put a link in a Facebook or Instagram post, it will be put in a sandbox and no one will ever see it.
If you pay them $2, they’ll let you have the link and it goes back to your site or wherever you want them to go. If you’re in Instagram, or Facebook business page and you boost, it’ll allow you to click another button that says go to my Instagram page that’s connected.
It’s not the best practice, but it does get you going. So if you’re going to boost photos or information, or you just want to get an Instagram started, then do that. Get that going.
Tony Ray Baker:
I have plans for Colin, if you didn’t know this, because Colin and his friend are going to come in and meet with us and I want to have them show us and teach us and they’re going to manage an Instagram account for us. I’m not an expert on Instagram. Those guys are.
As far as I’m concerned, they know what they’re doing, right? So I’ll help Colin with what’s allowed, what’s appropriate, what’s good by real estate and what we’re trying to do, and Colin will show us how to get out to the masses because that’s what his generation is doing with Instagram. Okay? Does that make sense? And there you go, Colin. And thank you.
Tony Ray Baker:
Any other questions about that? So … Question.
Speaker 12:
The videos that you make, you get them for lifetime, right? I mean they don’t disappear?
Tony Ray Baker:
Good question. So when you’re … he’s asking if you get to keep those videos for life. Yes. You can’t edit them again once you download them, so you would download the video and put it on your computer in a file, and then for example, we have … Gonzo, how many do I have of these … how many have we created? Do we have a year’s worth yet for 50?
Do I have 50 of these guys? So our goal is to have one for every week. Why can’t I see this little guy? So our goal is to have one of these for every week and that way they can just … we can have them boost every week out. Did you do this one, the puppies? Yeah? So … You’re all making noises, which is what your consumers are doing.
Tony Ray Baker:
By the way, I did not do any of that. It did it for me. I did not put in one word. It was already done. They have samples in there and I was like, oh, that one works. It was already created. I went to real estate and that was done.
So all we have to do is hit … all we had to do was add our logo in the back. We just put our logo in and See Tucson Homes dot com on the bottom, we type that in, and we hit spin, downloaded it, we’re done. Really quick and easy. That is a one-second creator video right there.
Speaker 12:
I just looked it up. Promo 99 bucks a month for eight clips a month.
Tony Ray Baker:
99 bucks, so 100 bucks a month, you get eight of those videos. So if you’re going to make them that fast, that’s really great. Right? 100 bucks a month. If you just want to make one, I think it’s 50 bucks. So you could try one.
You don’t have to get stuck in to anything, that’s the cool part. Right? Yeah. So that means time. Where do we all … I have to say, where do we all screw up everything? Time. I am just as guilty. It is super hard, right?
So Darren and I have a wine group called Nights of the Vine. I’m on the board of directors for pet partners now. I teach classes three to four times a month. We do $12 to $15 million in sales. We run three websites, and we have a house. We have three houses, we have renters, we have a dog, we like to take six vacations a year, and we don’t like to work on weekends or nights.
And we don’t.
Tony Ray Baker:
So if I could do all that, is there anybody else who can’t do any of this? I’m a guy with no … I don’t even have a college degree. I came off the streets like scrapping, right? I couldn’t go to school. We had no money. I’m not that smart guy.
I’m just a street guy who got in here and learned what to do with no money. I had smack ramen and I was close to a refrigerator box when I started in real estate. It really was tough on me and I didn’t know what I was supposed to know, like have savings account. I didn’t have that. So I jumped in thinking we’re going to get rich.
Tony Ray Baker:
But here I am today to tell you that everything I did to build a business cost almost nothing. It was all marketing on a dime. Every piece of it, which is why I’m sharing it because I know everybody here can do it if I did it.
So if we take these classes and you just start little bites, you can do any of this. If you think this is fun, I would encourage you to jump right in and go Promo dot com and get on it. It’s fun. I like it. I’m telling you, it’s fun to write the comedy side.
If you got a sense of humor, play with that. If you see mine online, all you have to do is recreate them. You got to put your logo and your name. Okay? Or if you put mine, it’s fine, but … I’m totally okay with it. I’ll give you a referral fee.
Tony Ray Baker:
So, got an idea? So some of these are already just done for you. I think this one, I don’t know if we wrote anything on this yet or not, but the cool thing is is there’s ones for holidays, so you can hit every holiday. That was already pre-written.
So you’ll see the ones with my sense of humor, the ones with wine, and then you’ll see these, right? But this is how easy this is. I’ve given you Animoto and Promo dot com, all you have to do is pay a little bit of money, it’s not two, three, $500 like normal video production, and you can make any of these.
All you have to do is boost these for five bucks and you can have …
Tony Ray Baker:
So our goal is one every week and what we’re going to do is then next year, for example, as we keep posing them I’ll repeat them all. So you, the consumer, will see my video. As long as they’re evergreen, you’ll see my video maybe. Right? Because how many people saw my video last year? Only this many.
And as my page keeps growing, the next time I run it, they may never … The one’s who saw it the first time, they never see it, but if they do they might go, God, he’s clever again, or all new people will see it because the Facebook pages and the Instagram pages are building. If you’re running it on a website, then it’s …
Think about stopping at a website and finding these kind of videos on different pages, like one of these videos to buyers or one of these to sellers, or different pages of your site that these videos are appropriate, wouldn’t it be cool for your consumer to keep getting stopped on the website page to watch the video?
The algorithm on Google says the longer they stay on the page, the higher the score. So if you can stop and watch a video on your blog post, videos are great because they’re stopping to watch, it gives you longer time and the algorithm loves your page more.
Tony Ray Baker:
You’re doing organic? Organic means that you need to follow … if anybody wants to get organic reach, like we have our sites are number one, all organic, we don’t pay and never have paid for any of them to be up number one, our sites are organic because I do one thing really well; I follow the rules.
There’s a whole set of rules about what Google likes and how to do your website, blogs, or pages to make Google rank you high, right? To put you on top.
Tony Ray Baker:
If you get a WordPress blog site or a WordPress site, there’s a really cool program for free called Yoast. Like toast with a Y. Yoast will force you to create the page to meet the Google algorithm guidelines.
That’s pretty cool, right? SO you don’t even have to know them like I know them. You just have to do what Yoast tells you and Yoast will say you need more than 300 words on this page, so you type in 300 words and Yoast will give you a little green light. Right? If you type in 200, it might give you an orange light.
If you type in 100, it will give you a red light. So you keep typing until you get a green light, and then Yoast will say hey, you need to repeat this word seven times in this paragraph.
So you go back in and you plug the word in seven times and it gives you another green light. By the time you’re done, it’ll tell you you have great readability and you have great SEO, publish your page.
Tony Ray Baker:
That is a beautiful toy. Yes.
Speaker 9:
Is that program free?
Tony Ray Baker:
It is free, right guys? You get a free version? There’s a free version and a pro version. We went, of course, pro. Yeah, after using it. I do everything free. Cheap, free. Right? Everything I do.
Speaker 11:
And that’s called Yoast?
Tony Ray Baker:
Yoast. Like toast. Y-O-A-S-T. I use everything free for a while because I’m an ADD guy, I want to play with every freaking toy and I found out quickly that I kept buying them and never using them.
So now, I’ve only used free versions until I’m committed that I love it and I’m going to keep putting it in to the systems into my business. Okay? Yes.
Speaker 4:
So how do you know when you try these things that you’re not going to get scammed or affect your computer?
Tony Ray Baker:
You don’t. So one of the ways you can look and you should see on all sites is … This is a good question for security purposes. See where it says HTTPS? S stands for secure. It means it has a security certificate.
If any of you have a website that does not have an S at the end of the HTTP, you are being blacklisted off of the web right now and you may not even know it, but no one’s able to really get to your site if they have any kind of security programs.
They’re being told you’re a bad site. Did you know that? Okay. So everybody who has a website, make sure there’s an S at the end. HTTPS. If you don’t, you buy a security certificate from your host provider and you pay for a certificate to make sure that you get the S because that tells other people that your site is safe.
Okay? Great question.
Tony Ray Baker:
You had another question before, which I forgot to talk about. On the end of the videos, we talked about going to Animoto and putting in 10 pictures and you spin the video, right? And you take that and you put in to MLS with no branding because MLS, you cannot have people or branding from you on there.
Then go back to the Animoto and even if you just want to do this quick, take a picture of your business card, take the photo, put it at the back end as the last picture, hit spin again, and you’ll have a new Animoto video with a picture of all of your information off your business card at the back end of the video, and you can put that one on your website, on your Facebook, on your Instagram.
How’s that for a cool tip, right? You don’t even have to design anything because you already did it, right?
Tony Ray Baker:
Everybody have a business card? Who’s using Moo? Moo dot com? Anybody using Moo? Julie talked about Moo. You’re doing it? So Moo dot com lets you have 50 business cards in a little tiny pack and you can put a different picture on the back side of every one of the cards.
That’s pretty cool. So the front side is you, and the back side is all different photos. So that works really cool if you’ve got product, but I found it works really cool in Tucson. So we put a different picture on the back of … one of our pictures is of a golf course, one of our pictures is of a beautiful cactus blooming, one is a [inaudible 00:36:23] sunset.
We have different photos of all the beauty of Tucson. When people arrive, I let them pick out a card. I don’t show them my card, I flip the back side and say pick a picture and it’s very interesting because they pick the photo they like and that’s their card. Okay?
Tony Ray Baker:
But here’s some other cool thing, another tip for you with Moo; Tom Heath works with a product called listing booster. Is anybody using listing booster?
Listing booster. Okay. Listing booster is what I use and it gets listing every time, because you’re going to go into your listing appointment and tell your client, you’re going to make a website for them, you’re going to make a virtual tour, you’re going to make a video, you’re going to post them on Craigslist, you’re going to post them on Facebook, and you’re going to tell the client that and how many other realtors are going to give them all these things that they’re doing?
Not so many. Not so many because it’s scary, right? That’s a lot of things we’re doing. So Tom, what is the cost to … is it 10 bucks a month?
Tom:
It’s $11.82 a year.
Tony Ray Baker:
Blasphemy. So it’s $1 a month? So it’s 12 bucks for one year with you? So it’s 12 bucks, one year, with Tom. He does not get any of the information of your clients, there’s no shared database there, your co-brand with him on the system and then what you’ll do is you type in … Do they put in their MLS number?
Tom:
Yeah, post everything in MLS.
Tony Ray Baker:
So you go into this thing-
Tom:
[crosstalk 00:38:00] active listing to start it-
Tony Ray Baker:
Yeah.
Tom:
And we can set it up without active listing.
Tony Ray Baker:
You can do what I do, which is coming soons where we sell them prior, right? Or you can do an active listing. If you have an MLS number, you plug it into the toy and the toy actually makes the website for you instantly, and it gives you a Craigslist ad and it gives you the website URL and it creates a video and it does posts with text messaging.
Does everything for you. All you have to do then is go to your favorite social media channels and plug them in. Super quick, super easy. If you want to use it without an MLS number before you go live in MLS, you can manually add the components, right? That’s what I do.
Tony Ray Baker:
So we create … So one of the things we found is we go to listing booster, we sign in, we add … we just have our photo shoot done right? So our professional photos arrive, Gonzo pops in and he loads all of the photos up into listing booster, it’s like a click on the thing and slide them over, and it loads them all up and it puts them in.
And then it makes a video and does all the website for you. Okay? And it gives you the URL and then it gives you a Craigslist post. So we can then immediately go over to Craigslist and we can just hit the post over there and Gonzo puts three photos on the Craigslist post and it links back to the website.
When the folks go from Craigslist to my website on listing booster, it says, “Want to log through with Facebook?” They click the Facebook button, I get all their information.
Speaker 11:
Genius.
Tony Ray Baker:
What? I get their info. I can immediately … If it’s got whatever I need from it that it feeds me from them, I can now go and send them a message, I can create a Facebook audience. Does everybody know what an audience is? I can load everybody into an audience. Okay?
On Facebook. When I run an ad for any other house, since I know those buyers were looking at those ads on Craigslist and went over, I can run an ad next week on my Facebook for five bucks and I can hit send to my audience from Craigslist, and every single person who’s ever signed in will get my ad.
I’m boosting it to them. Why would I do that? They were there once. Right? They were interested in looking at the house. I’m going to hit them again. So every single time it’s actually taking and giving you the info and the data.
The cool thing is it’s also giving you a video and text messaging center and all of this stuff and that is something to present to your seller when you’re trying to get the listing. Because you get to say I’m going to do all this for you.
Tony Ray Baker:
Most agents are going to put a sign in your yard and a key safe and they’re going to put you in MLS with some pretty photos and hopefully they won’t use their iPhone, they’ll actually, Mr. Seller, get a professional photographer out there.
Right? How many people have seen those photos? Yeah. I just saw one recently and the dog’s butt scooting on the carpet in the photo. Yes. And it’s in Tucson. Unless they took it down. Right? I know. It’s just common sense. Who loaded the photo?
It’s a big dog. It’s like a big, white dog butt scooting across carpet. Who wants to go to that house? It’s like a dog, big like that. It’s crazy. That just totally lost my track. I was like wow, I can’t believe I saw that.
Tony Ray Baker:
But the thing is is that I’m going to tell the seller we’re going to do all these things for you. All the agents in town, we’re all going to do this for you. Where am I different?
I’m going to make a mobile website, I’m going to make an actual desktop website version, I’m going to put professional photos on those websites, I’m going to create a virtual tour, I’m going to create a branded video, an unbranded video, I’m going to post you on Facebook, Instagram, LinkedIn. Doesn’t that make me different?
It’s totally different. When I’m done, they’re overwhelmed. Oh, and by the way, I’m going to send you a follow-up note every two weeks to tell you where your marketing is because I have what? Statistics.
Tony Ray Baker:
I know everything that’s happening with their marketing and then what happens? 30 days in they say hey, I know you’re doing a really great job, maybe we should drop the price. Because they can see I’m doing my job.
The conversation isn’t me calling, it’s them understanding hey, if it’s not my realtor screwing up and just taking cave photos, then it’s got to be something else. The house is clean and it doesn’t smell bad, so we may have to drop the price. It’s really helpful when you do that kind of job. So if you want to talk about listing booster, can they talk to you Tom?
Tom:
Of course.
Tony Ray Baker:
Okay. Tom says yes. After the thing, you can … I wanted to verify. He didn’t know I was throwing him on this. So they can talk to Tom after and then he can tell you about listing booster and how to sign up for that.
And again, it is automatic and you can go as far manually as you want with it, the same with all these other things we’ve talked about. Pretty cool? Okay.
Tony Ray Baker:
Anybody using Canva? Yeah? Yeah? Yeah, yeah, yeah? Canva? Canva like canvas without the S, so it’s C-A-N-V-A dot com. I don’t know if I have this up here. Did we put that up, Gonzo? I see it. Got it. Trying to look at this. I should probably have adjusted that. Okay.
The other thing I want you to realize, too, is that one of the big things about all of this, let’s talk about one video. I’m going to go live, I’m going to be on a video, and I’m going to talk about this really great restaurant I just went to downtown, right? I’m going to talk about it, I’m going to …
Maybe I have a picture or whatever, I’m just going to rant about this, my favorite restaurant. When I’m done, it’s gone live, it’s gone out. You can now download the video. I can download the live video.
I can take the video, I can go over to my website and have Tony Ray’s favorite restaurants on my website. Why would I do that? Selling Tucson and connecting people. To me.
Tony Ray Baker:
I tell them about my favorite restaurant, I have the video, I plug it in to the page on the restaurant, I take a transcriber and I take the video, all the words, and I put the words now on the page.
I can take the video with any of the most basic editing tools and I can just cut out a piece with a pair of scissors on a desktop, I can cut out a piece of it that might just be me saying you have to go to [Senae Thai 00:45:08], it’s the best curry I’ve ever had. Cut.
I can take that little mini one and put it on to Facebook as a 15 or six second interruptive video and point them back to the page. What am I doing? I’m repurposing. Everything you do should be with purpose to repurpose.
You want to keep taking content and reusing it all over the place. If you’re going to go through the trouble of making a video, then transcribe it and make it a page. Put it on your website. All of this stuff you’re doing all the time but just remember, think to repurpose. Okay? Does that make sense?
Tony Ray Baker:
There is a lot. But here’s the thing; I’m only asking you to do one thing. What was your favorite thing so far you’ve seen today? That you would love to try?
Speaker 3:
The promo.
Tony Ray Baker:
Promo dot com. Go play with Promo dot com. I think that they actually let you play with it without even buying it. So go try it. If you make a cute video and you think it’s funny as heck, then put it up there. Buy the video. Yes.
Speaker 12:
How much [inaudible 00:46:16].
Tony Ray Baker:
Wait, say it again. Can I?
Speaker 12:
[crosstalk 00:46:20] video on your Facebook, this website right here?
Tony Ray Baker:
On my Facebook?
Speaker 12:
Yeah, like your [inaudible 00:46:25] with restaurants and stuff, what’s your favorite restaurant? [inaudible 00:46:28]?
Tony Ray Baker:
So on my Facebook, is that what we’re talking about?
Speaker 12:
Yeah.
Tony Ray Baker:
On my Facebook, this work was done by that genius in the back. Gonzo did that and it is Gonzo with a camera and what he did is he went out and he filmed Mercado stuff, and this is what he captured. So that is full on editing video.
However, you can either call Gonzo guys, those kind of guys and have them do it for you or you could take any video now and put it onto your Facebook, the top of your Facebook page.
My Facebook page stops people, other pages you scroll by because something starts moving, it catches your eye. It’s the scroll theory, right? Oh, there’s another one. Oh, right? That’s what it is. It’s interruptive. So when you go to my … when you’re clicking and you see my page, that thing hits.
We’re running that right now because I’m doing … I have five listings in Menlo Park. I’m not selling Menlo, I’m selling Mercado because the lifestyle of Menlo is to get next to Mercado. So it’s beneficial to me to keep showing people how cool the Mercado is because all that cool stuff is coming and if you get a house near it, you’re going to get to use that. See what I’m doing?
Tony Ray Baker:
Okay. We’re almost to the end. Any other questions so far? Okay, so we were playing with Canva for a second. I want you to see that on Canva, if you go to Canva dot com, it’s super, super easy to use and you can create anything in Canva in seconds.
You’ll have to trust me, but I showed you two other places it’s real easy. You load a photo in and you pop it in, it’ll help you make … it’ll tell you, Facebook post, Instagram post, website, Facebook header, whatever you want. It’ll tell you.
Design stationary, design letterhead, it’ll tell you in Canva. Canva is free. Of course, because we do what? Marketing on a dime. Okay. So you go to Canva and all you do is it’ll say do you want to put in a headline?
Yes. Type in your text and then drag it around. It’s super easy. It’s all Internet based, it’s in Cloud, right? Or it’s on their site. So the cool, fun thing about this is now that I’ve just discovered we are loving, let’s see if I can show you something that would be … So this is what we play with.
Tony Ray Baker:
Okay, so let’s say you just take one of these guys, like … Okay. Okay. So this is a happy birthday to Marion. I took … she’s a famous photographer. She’s here in Tucson. She’s the most adorable thing you can ever meet and want to be around. She’s the photographer so I put her picture in the camera and I turned it into …
Let’s see if I can do it for you. Download. See if it’ll do it for me. So it lets you download it as anything you want. And what it now does, which I cannot find. Gonzo, do you know where that is to turn it into a movie? It has a button now, which I am looking for.
Oh, maybe they changed it. It’s pro options maybe? It has a button now and you can actually hit spin and it takes your little flat post and it spins it in all different ways and it becomes a little, quick moving video.
So when it’s on my … when it comes down the page, it actually … the camera flies in, she flies in, words pop up, it all combines itself and it has all different ways of moving. I can’t figure out, unfortunately, where that is, but it should tell me … Yeah.
Tony Ray Baker:
Am I signed in? Yeah. I’m signed in. I don’t know where that it went. Anyway, so this is one of my favorite things for you to play with right now because not only can you make anything you want with this guy, you can take these pictures …
So here’s a post, for example, with coming soon. So if I hit spin on that, the words might come spinning in, flying in, or they might drop in or they might bounce in. It has different ways that it’ll do it. But I can throw that on to Facebook as a little movie and so I’ve created another video.
A quick video to just interrupt you to make you look at me, right? Isn’t that what it’s about? We want to interrupt and stop them. So the other thing that’s really cool with that is these are great to send out to … Gonzo just figured out … what was it that we were using? Constant Contact? The other day? Yes.
Tony Ray Baker:
So we just figured out the other day, has anybody used BombBomb? Besides Tom Heath. BombBomb’s really cool. When you get an email from BombBomb, it’s moving. The email’s moving when you open it.
Constant Contact, we were on there the other day and he dropped in a moving gif file and it’s moving now. So their emails are working the same way, so if you want to have fun, you can actually send clients emails that are moving. Right? There’s disruption. There goes the scroll.
Tony Ray Baker:
Anybody have questions? Okay, I promised you that everybody would walk out of here today with something that they can do. Is there anybody in this room that has a question on anything before you leave?
Who can do Promo dot com in this room? Let’s give you applause. Who can do Animoto? Everybody’s going to do Animoto? I get only half on the Animoto, but you can do Animoto. Actually, Animoto’s probably your easiest.
And Canva, you’re just going to have to trust me. Okay? But is there anybody that needs help, I will be here after class. I hope you guys all had a great day. Thank you, thank you.
